The latest data from the World Gold Council points to a clear trend — investors are not backing away from gold. In fact, global demand in the second quarter of 2025 reached record highs by value, driven by robust ETF inflows.
ETF demand matters because it signals institutional confidence. When large funds allocate to gold, it shows conviction in its role as a defensive asset. This comes at a time when equity markets remain choppy, interest rates are in transition, and geopolitical risks dominate headlines.
Beyond ETFs, central banks remain net buyers, adding to reserves as a hedge against currency uncertainty. Retail demand for coins and bars also remains healthy, particularly in markets like the U.S., Europe, and Asia.
This convergence of demand from multiple fronts builds a foundation of support for prices. It demonstrates that gold is not just benefiting from speculation — it’s being integrated across the investment spectrum, from individuals to institutions to governments.
For investors, the takeaway is clear. Sustained demand gives confidence that gold’s strength is not fleeting. In a world where policy, politics, and markets can shift quickly, gold’s role as a reliable store of value continues to be validated.
Takeaway: Record demand underscores gold’s enduring appeal, making it an asset worth considering for portfolios seeking resilience.
